The book “The Tipping Point” highlights innovation and creativity while honing in on an idea’s ability to grow into something global. Throughout the text, it explains how one concept can become an “epidemic” and be known all throughout world. But, you must ask yourself “How can I make this greater?” to the point that it becomes a permanent part of society.
When I read this book, all I could think of was a pot that is boiling over, but instead of turning off the heat, you crank it up. With this mentality, your idea, or whatever is in your pot, will take off. The book also mentioned stickiness, so, let’s make this stick!
“The Tipping Point” lists three different lessons that are learned, or taught, when creating something new. Reaching the tipping point is defined as creating something that is a must have for a lot of people, i.e. Instagram! Or a lot of other innovations didn’t take off immediately until multiple (thousands and more) found it to be a “necessity.”
The second lesson points out the kinds of people that have the ability and characteristics to make their innovations take off. Connectors are those that continuously build their network and are able to influence the masses. Salesmen are those that are able to easily connect with others and be relatable . (I feel like I’m the salesmen group!) And lastly, the mavens. Mavens are able to contain and recite a great amount of facts. With this, they are able to persuade people and get them on board!
The last lesson that the book talks about is stickiness, as I previously mentioned. Focusing on something spreading like wildfire probably won’t make it happen. Instead, focus on stickiness. How many people would need your innovation? How many would use it? How accessible is it? Asking yourself this will make your idea something can’t live without. And at the moment, you can say you’ve officially reached your tipping point!
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